Know Your Brand to Sell Your Brand

Repetitive experiences - from my clients and a personal involvement of being in the cannabis industry - may be helpful to review. Hopefully, these will save marketing efforts from making U-turns.  

1.  Strategic positioning.  It is fundamental to success.  Get it right. Know what you stand for, know what you are good at.  Make sure that is reflected through everything you do.  That is your BRANDING.  

2.  Who is your audience? Do they know what you do? Make sure it’s easy for your audience to know where to go and what to do.  

3.  Limiting beliefs. Focus and clear alignment regarding your business culture, is crucial for your success. 100%!!